Experience Foundation

Experience Foundation is a fully interactive and hands on course that takes attendees on a journey through the Experience Optimization Framework, the process of identifying, designing, implementing and managing experience.

Experience Foundation provides attendees with best practices and guidance for these tasks with practical exercises in each phase to cement learning, enabling attendees to take the first steps on the experience management journey within their organisation.

Overview:

• What is Experience Management
• How to Measure Experience (including the Experience Management Frameworks)
• Case Study Assignment (Lime Grove Airport)
• Six Phase Experience Optimization Framework approach for the design and implementation of XLAs:
  • • Evangelize - Raising awareness of experience within your organisation, inspiring the experience ecosystem
    • Explore - Knowing where you currently are with experience
    • Envision - Determining where you want your experience to be
    • Enable - Designing and identifying the experience indicators that will measure experience
    • Execute - Putting your XLAs into operation and introducing the XLA-overseeing team, the experience management office (XMO)
    • Embrace - Governing, improving and innovating experience going forward.