Experience Practitioner

Learn the practicalities of making your XLAs a reality

  • Learn the XLA Design methodology
  • Understand experience data, how and where to obtain it, and how to analyse it
  • Fully embrace and enable employee/customer experience
  • Create an XLA that can be implemented in an operational environment.
  • Acquire practical understanding of XLA development, including real life challenges that may be faced when implementing XLAs.
  • Explore Experience Management Office (XMO) concepts.
  • Understand the XMO’s roles, scope and experience management techniques.
  • Gain practical understanding of how an XMO can be implemented in your organisation.

Understand the Practicalities of Moving from XLA Design to Real-World Implementation and Management

1

Learn

In the 2-day Experience Practitioner course, we recap the foundations of experience concepts before introducing and covering the practicalities of designing and implementing XLAs for real-world use.

Attendees are taken through the design model for XLAs whilst also incorporating the Experience Management Framework to understand what current experience data is needed, how to get it, where to get it and how to analyse it, all to enable continual experience management.

2

Do

Attendees are taken through the steps for how XLAs can be created in detail enough to be integrated into a formal contract if needed.

Attendees are assigned practicals throughout the design methodology to apply the learning to the kind of tasks required for designing XLAs for business use. ​

The use of automated experience tools is introduced and the impact of tool use on a set of XLAs is demonstrated and discussed.

3

A New Kind of Office

Attendees are then introduced to the Experience Management Office.

We explore an XMOs scope, the roles required, a variety of science of experience management techniques, the art of experience interpretations, and dealing with the experience ecosystem in an operational environment.

Learners will acquire a practical understanding of what an XMO is and how it can work when implementing one.

The Science of Statistics is covered and the Science of Measurements is examined, using interactive demonstrations and simulations via an example XMO dashboard.

Understand

The Art of Interpretation of the various experience findings one may see in a typical operation is discussed. Using examples, “experience detectives” scenario exercises reinforce the art of interpretations, hypotheses creation and investigations into likely root causes.

The considerations for Orchestrating the Experience Ecosystem are examined, from both internal and external points-of-view, regarding the interactions an XMO could possibly be expected to manage.

The course includes group discussions, participant examples of experience challenges they are facing, and exercises using XLA and XMO example operational scenarios to make the course as meaningful as possible.

Attendee Testimony

"We have yet to implement XLAs within the business, however the course has helped to provide the foundations from which we can work, now knowing what roles and requirements need/can be included to be successful”

"I'm enjoying learning new things and changing my mindset on how I measure customer feedback. Also good to hear others views too"

“Looking to trial XLAs within the department so this gave me more details vs the [Essentials] course to drive this forward”

"The practitioner course enabled me to put to into action, the concepts learnt in the Foundation course. How to design the ambition statement to ensure that business outcomes are captured was a very useful exercise."

Prerequisites

Experience Foundation is required before attending Practitioner.

Duration

Two days, with times for each typically running from 09:30 - 16:30, UK time.

Cost

£1,295, includes exam - worth £345.

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Who will be your fellow participants?

This class is for all professionals and organizations that want to learn how to design and implement XLAs and an XMO. It is designed for Experience Practitioners – those who will be building and managing experience metrics.

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Certification

This course is fully accredited by a certified APMG accreditation. Attendees will be earn their Experience Practitioner certificate by achieving a passing 67% mark on a 2-hour multiple-choice exam. Full details will be provided upon registration.

Experience Practitioner FAQs

This course is for all professionals and organisations that are ready to move past concepts and make experience a practical reality. This course builds upon previous learning and details the practical steps that need to be achieved to design and build XLAs.

Currently we accept payment via bank transfer but are working on implementing PayPal functionality for our courses in the future. We can provide invoices and receipts if required.

Experience Practitioner is a 2-day course, with times for each day running from 09:30 - 16:30, UK time.

All of our courses can run both online and in person (at your location or ours). Unless is specifically stated, expect the course to be run online. Should you book a place,  we will send you a booking acknowledgement and then joining instructions will be sent to you close to the event date.

Is it required that the Experience Foundation course is completed before attending Experience Practitioner. This is so that attendees understand the foundational best practices and guidance before taking that knowledge onto the practical and impactful next step.