From Ambition to Creating Legacy: Introducing the XLA Institute Maturity Model

Hosted by Martin Versteeg, CXO, XLA Institute

How do organizations move beyond good intentions to create lasting impact in experience management?

This keynote challenges the status quo and introduces the XLA Institute Maturity Model: a bold, practical framework for exposing where organizations really stand—and what it truly takes to move forward. It cuts through the noise, revealing the gaps between ambition and reality, and provides a clear path to measurable, meaningful progress.

Whether you’re early in your journey or looking to advance, this session offers practical insight and a roadmap for turning vision into lasting value. The legacy you create before your next career move.

XLAi+R_hor02

Meet the Presenter

Martin Versteeg

Martin Versteeg - 800 x 800

Martin Versteeg

Chief Experience Officer, XLA Institute