Martin Versteeg
Chief Experience Officer, XLA Institute
XLA LIVE 2026
XLA Live is the annual member conference that combines thought-provoking keynotes with interactive breakout sessions. Here's why you shouldn't miss this event:
- Engage with leaders who are shaping the future of Experience Management and XLAs
- Meet like-minded professionals and access the latest trends and technology.
Date:
Location:
Prices:
11th June
Van der Valk Hotel, Amsterdam
Free to attend for Members
Date: 11 June
Location: Van der Valk Hotel, Amsterdam
Price: Free to attend for Members
XLA LIVE 2026
Program - Conference Day 11th June
Morning Program
09:00 - 09:30
Welcome and Reception
09:35 - 10:05
From Ambition to Creating Legacy: Introducing the XLA Institute Maturity Model
Martin Versteeg, Chief Experience Officer
- XLA Institute
10:10 - 10:40
Maximising Human Potential in the Autonomous Workplace
Matthew Percy, Vice President Global DEX Sales
- TeamViewer
10:45 - 11:10
Coffee Break
11:15- 11:45
When Green Isn’t Good Enough: Why We Chose XLAs
Karen Paxford, Head of Enterprise IT Operations
- NFU Mutual
XLA’s Beyond DEX: Driving Objective End-to-End Experience with Riverbed Unified Observability
Bas Bremmer, Sr. Director – Strategic Alliances
- Riverbed
Balancing Efficiency with Customer Experience
Victoria Jones, Director, Consulting Delivery
- CGI
11:50 - 12:20
XLA & Experience Management in Healthcare: First Insights and What’s Next
Linda Dusseljee - Peute, Director
- eHealth Living & Learning lab Amsterdam, Amsterdam UMC
The Experience Management Centre: The single source of truth to what really matters
Neil Keating, Founder and CEO
- XLABS Global
From Experience Data to Experience Impact
Björn Barrögård, Digital Workplace Evangelist
- Atos
12:25 - 12:55
ISO/IEC 20000-18: From Standard to Standout
Unlocking competitive advantage through Experience Management and XLA
Rob Herings, Experience Management Trainer
- XLABS Global
Making XLAs Actionable: How Nexthink Turns Experience into Outcomes
Nicolò Raffaele, Head of Corporate Development
- Nexthink
AI Changes Everything: How Employee Experience Is Redefining the Next Generation of XLAs
Mark Franzen, UK Digital Workplace Experience Leader
- SCC
13:00 - 14:00
Lunch and Networking
Take the chance to vist our exhibiting partners.
Afternoon
14:00 - 14:30
The Alan Nance Legacy Award
Robin Marchand, Co-Founder
- XLA Institute
14:35 - 15:20
Keynote
15:25 - 15:50
Refreshment Break
15:55 - 16:25
BDO's XLA Journey - Real-life Learnings
Colin Hutchens, Senior IT Service Manager
- BDO
Why Work Feels Harder Than It Should: The Psychology of Digital Friction and the Path to Predictive Experience
Douglas Hynes, Senior Product Manager
- TeamViewer
Experience by Design: Measuring Foundations, Operating at Enterprise Scale. Customer Stories
Monika Sitarska-Buba, Assistant Director, Growth & Offering, & Sharath Prakash, Director of Solution Enablement & Advisory,
- Kyndryl
16:30 - 17:00
Beyond the Score: The Messy Truth About Measuring Experience
Suresh GP, Managing Director
- TaUB Solutions
From Framework Alignment to Measurable Execution.
Melissa Warren, VP of GSI Business
- HappySignals
The Unified Experience: Lessons from a Customer Journey to Smarter, People-First Service Delivery
Vijay Guru, Global Delivery Director & Amy Parkin, Head of EMEA XMO
- Unisys
17:05 - 17:10
Closing
17:15 - 18:15
Drinks and appetisers
XLA LIVE 2026
Program - Conference Day 11th June
Morning
09:00 - 09:30
Welcome and Reception
09:35 - 10:05
From Ambition to Creating Legacy: Introducing the XLA Institute Maturity Model
Martin Versteeg, Chief Experience Officer
- XLA Institute
10:10 - 10:40
Maximising Human Potential in the Autonomous Workplace
Matthew Percy, Vice President Global DEX Sales
- TeamViewer
10:45 - 11:10
Coffee Break
11:15- 11:45
When Green Isn’t Good Enough: Why We Chose XLAs
Karen Paxford, Head of Enterprise IT Operations
- NFU Mutual
11:15- 11:45
XLA’s Beyond DEX: Driving Objective End-to-End Experience with Riverbed Unified Observability
Bas Bremmer, Sr. Director – Strategic Alliances
- Riverbed
11:15- 11:45
Balancing Efficiency with Customer Experience
Victoria Jones, Director, Consulting Delivery
- CGI
11:50 - 12:20
XLA & Experience Management in Healthcare: First Insights and What’s Next
Linda Dusseljee - Peute, Director
- eHealth Living & Learning lab Amsterdam, Amsterdam UMC
11:50 - 12:20
The Experience Management Centre: The single source of truth to what really matters
Neil Keating, Founder and CEO
- XLABS Global
11:50 - 12:20
From Experience Data to Experience Impact
Björn Barrögård, Digital Workplace Evangelist
- Atos
12:25 - 12:55
ISO/IEC 20000-18: From Standard to Standout
Unlocking competitive advantage through Experience Management and XLA
Rob Herings, Experience Management Trainer
- XLABS Global
12:25 - 12:55
Making XLAs Actionable: How Nexthink Turns Experience into Outcomes
Nicolò Raffaele, Head of Corporate Development
- Nexthink
12:25 - 12:55
AI Changes Everything: How Employee Experience Is Redefining the Next Generation of XLAs
Mark Franzen, UK Digital Workplace Experience Leader
- SCC
13:00 - 14:00
Lunch and Networking
Take the chance to vist our exhibiting partners.
Afternoon
14:00 - 14:30
The Alan Nance Legacy Award
Robin Marchand, Co-Founder
- XLA Institute
14:35 - 15:20
Keynote
15:25 - 15:50
Refreshment Break
15:55 - 16:25
BDO's XLA Journey - Real-life Learnings
Colin Hutchens, Senior IT Service Manager
- BDO
15:55 - 16:25
Why Work Feels Harder Than It Should: The Psychology of Digital Friction and the Path to Predictive Experience
Douglas Hynes, Senior Product Manager
- TeamViewer
15:55 - 16:25
Experience by Design: Measuring Foundations, Operating at Enterprise Scale. Customer Stories
Monika Sitarska-Buba, Assistant Director, Growth & Offering, & Sharath Prakash, Director of Solution Enablement & Advisory,
- Kyndryl
16:30 - 17:00
Beyond the Score: The Messy Truth About Measuring Experience
Suresh GP, Managing Director
- TaUB Solutions
16:30 - 17:00
From Framework Alignment to Measurable Execution.
Melissa Warren, VP of GSI Business
- HappySignals
16:30 - 17:00
The Unified Experience: Lessons from a Customer Journey to Smarter, People-First Service Delivery
Vijay Guru, Global Delivery Director & Amy Parkin, Head of EMEA XMO
- Unisys
17:05 - 17:10
Closing
17:15 - 18:15
Drinks and appetisers
XLA LIVE 2026
Speakers
Martin Versteeg
Linda Peute
Melissa Warren
Matthew Percy
Matthew Percy
Vice President Global DEX Sales, TeamViewer
Neil Keating
Rob Herings
Douglas Hynes
Monika Sitarska-Buba
Sharath Prakash
Björn Barrögård
Elzbieta Czyżak
Roel Koens
Roel Koens
Senior Future of Work Consultant, Atos
Vijay Guru
Vijay Guru
Global Delivery Director, Unisys
Amy Parkin
Amy Parkin
Head of EMEA XMO, Unisys
Suresh GP
Maurice van den Driessche
Nicolò Raffaele
Nicolò Raffaele
Head of Corporate Development, Nexthink
Victoria Jones
Mark Franzen
Mark Franzen
UK Digital Workplace Experience Leader, SCC
Bas Bremmer
Bas Bremmer
Sr. Director – Strategic Alliances, Riverbed
Conference Venue
Van der Valk Hotel Amsterdam - Amstel
Accomodation
Wanna stay overnight?
Van der Valk Hotel Amsterdam – Amstel
Want to stay where the event is happening? With its excellent accessibility via major highways, and convenient public transport connections, the hotel ensures a comfortable and hassle-free experience. Enjoy spacious rooms and the best price guarantee.
Guests will receive a 10% discount on the best available rate via the booking link, as published on the website of Van der Valk Hotel Amsterdam Amstel. Rates may vary depending on the time at which guests make their reservation. The discount can be claimed for the period between 09/06/2026 - 12/06/2026
Other great options are also available in the local area:
• Mercure Hotel Amsterdam City - 4 minutes walk from Van der Valk
• Leonardo Royal Hotel Amsterdam - 9 minutes walk from Van der Valk
• Ruby Emma Hotel & Bar - 14 minutes walk from Van der Valk
• Postillion Hotel Amsterdam - 14 minutes walk from Van der Valk
How to get to
Van der Valk Hotel Amsterdam - Amstel
Located just outside the city centre of Amsterdam, Van der Valk is easily accessible by major highways and public transport. Paid parking is available at the hotel for guests and along nearby streets.
XLA LIVE 2026
Sponsors
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Opening Reception (Evening, 10th June) Sponsor
