Martin Versteeg
Chief Experience Officer, XLA Institute
XLA LIVE 2026
XLA Live is the annual member conference that combines thought-provoking keynotes with interactive breakout sessions. Here's why you shouldn't miss this event:
- Engage with leaders who are shaping the future of Experience Management and XLAs
- Meet like-minded professionals and access the latest trends and technology.
Date:
Location:
Prices:
11th June
Van der Valk Hotel, Amsterdam
Free to attend for Members
Date: 11 June
Location: Van der Valk Hotel, Amsterdam
Price: Free to attend for Members
XLA LIVE 2026
Program - Conference Day 11th June
Morning Program
08:30 - 09:30
Welcome and Reception
09:30 - 10:00
From Ambition to Creating Legacy: Introducing the XLA Institute Maturity Model
Martin Versteeg, Chief Experience Officer
- XLA Institute
10:05 - 10:35
Maximising Human Potential in the Autonomous Workplace
Matthew Percy, Vice President Global DEX Sales
- TeamViewer
10:40 - 10:55
Coffee Break
11:00 - 11:30
When Green Isn’t Good Enough: Why We Chose XLAs
Karen Paxford, Head of Enterprise IT Operations
- NFU Mutual
Breakout 2
Bas Bremmer,
- Riverbed
No Theory. No Fluff. Just Real XLA Maturity.
Pauline Marchand, Portfolio Director Total Experience &
Yomi Akinsanya, Director, Operations Strategy & Transformation
- Computacenter
11:35 - 12:05
XLA & Experience Management in Healthcare: First Insights and What’s Next
Linda Dusseljee - Peute, Director
- eHealth Living & Learning lab Amsterdam, Amsterdam UMC
The Experience Management Centre: Your Single Source of Truth
Neil Keating, CEO
- XLABS Global
From Experience Data to Experience Impact
Björn Barrögård, Digital Workplace Evangelist
- Atos
12:10 - 12:40
ISO/IEC 20000-18: From Standard to Standout
Unlocking competitive advantage through Experience Management and XLA
Rob Herings, Experience Management Trainer
- XLABS Global
Breakout 2
Nexthink
AI Changes Everything: How Employee Experience Is Redefining the Next Generation of XLAs
Mark Franzen, UK Digital Workplace Experience Leader
- SCC
12:45 - 13:45
Lunch and Networking
Take the chance to vist our exhibiting partners.
Afternoon
13:50 - 14:20
The Alan Nance Legacy Award
Robin Marchand, Co-Founder
- XLA Institute
14:25 - 14:55
Keynote
15:00 - 15:30
BDO's XLA Journey - Real-life Learnings
Colin Hutchens, Senior IT Service Manager
- BDO
Why Work Feels Harder Than It Should: The Psychology of Digital Friction and the Path to Predictive Experience
Douglas Hynes, Senior Product Manager & Bruno Coelho, DEX Sales Specialist
- TeamViewer
Experience by Design: Measuring Foundations, Operating at Enterprise Scale. Customer Stories
Monika Sitarska-Buba, Assistant Director, Growth & Offering, & Sharath Prakash, Director of Solution Enablement & Advisory,
- Kyndryl
15:35 - 15:50
Coffee Break
15:55 - 16:25
Vale's XLA Journey - Real-life Learnings
Thiago de Marco, Executive Director
- HDI Brasil
From Framework Alignment to Measurable Execution.
Melissa Warren, VP of GSI Business
- HappySignals
The Unified Experience: Lessons from a Customer Journey to Smarter, People-First Service Delivery
Vijay Guru, Global Delivery Director & Amy Parkin, Head of EMEA XMO
- Unisys
16:30 - 17:00
ISO/IEC 20000-18: From Standard to Standout
Unlocking competitive advantage through Experience Management and XLA
Rob Herings, Experience Management Trainer
- XLABS Global
Beyond the Score: The Messy Truth About Measuring Experience
Suresh GP, Managing Director
- TaUB Solutions
Customer Case Study
- CGI
17:00 - 18:00
Drinks and appetisers
XLA LIVE 2026
Program - Conference Day 11th June
Morning
08:30 - 09:30
Welcome and Reception
09:30 - 10:00
From Ambition to Creating Legacy: Introducing the XLA Institute Maturity Model
Martin Versteeg, Chief Experience Officer
- XLA Institute
10:05 - 10:35
Maximising Human Potential in the Autonomous Workplace
Matthew Percy, Vice President Global DEX Sales
- TeamViewer
10:40 - 10:55
Coffee Break
11:00 - 11:30
When Green Isn’t Good Enough: Why We Chose XLAs
Karen Paxford, Head of Enterprise IT Operations
- NFU Mutual
11:00 - 11:30
Breakout 2
Bas Bremmer,
- Riverbed
11:00 - 11:30
No Theory. No Fluff. Just Real XLA Maturity.
Pauline Marchand, Portfolio Director Total Experience &
Yomi Akinsanya, Director, Operations Strategy & Transformation
- Computacenter
11:15 - 11:45
Coffee Break
11:35 - 12:05
XLA & Experience Management in Healthcare: First Insights and What’s Next
Linda Dusseljee - Peute, Director
- eHealth Living & Learning lab Amsterdam, Amsterdam UMC
11:35 - 12:05
The Experience Management Centre: Your Single Source of Truth
Neil Keating, CEO
- XLABS Global
11:35 - 12:05
From Experience Data to Experience Impact
Björn Barrögård, Digital Workplace Evangelist
- Atos
12:10 - 12:40
ISO/IEC 20000-18: From Standard to Standout
Unlocking competitive advantage through Experience Management and XLA
Rob Herings, Experience Management Trainer
- XLABS Global
12:10 - 12:40
Breakout 2
Nexthink
12:10 - 12:40
AI Changes Everything: How Employee Experience Is Redefining the Next Generation of XLAs
Mark Franzen, UK Digital Workplace Experience Leader
- SCC
12:45 - 13:45
Lunch and Networking
Take the chance to vist our exhibiting partners.
Afternoon
13:50 - 14:20
The Alan Nance Legacy Award
Robin Marchand, Co-Founder
- XLA Institute
14:25 - 14:55
Keynote
15:00 - 15:30
BDO's XLA Journey - Real-life Learnings
Colin Hutchens, Senior IT Service Manager
- BDO
15:00 - 15:30
Why Work Feels Harder Than It Should: The Psychology of Digital Friction and the Path to Predictive Experience
Douglas Hynes, Senior Product Manager & Bruno Coelho, DEX Sales Specialist
- TeamViewer
15:00 - 15:30
Experience by Design: Measuring Foundations, Operating at Enterprise Scale. Customer Stories
Monika Sitarska-Buba, Assistant Director, Growth & Offering, & Sharath Prakash, Director of Solution Enablement & Advisory,
- Kyndryl
15:35 - 15:50
Coffee Break
15:55 - 16:25
Vale's XLA Journey - Real-life Learnings
Thiago de Marco, Executive Director
- HDI Brasil
15:55 - 16:25
From Framework Alignment to Measurable Execution.
Melissa Warren, VP of GSI Business
- HappySignals
15:55 - 16:25
The Unified Experience: Lessons from a Customer Journey to Smarter, People-First Service Delivery
Vijay Guru, Global Delivery Director & Amy Parkin, Head of EMEA XMO
- Unisys
16:30 - 17:00
ISO/IEC 20000-18: From Standard to Standout
Unlocking competitive advantage through Experience Management and XLA
Rob Herings, Experience Management Trainer
- XLABS Global
16:30 - 17:00
Beyond the Score: The Messy Truth About Measuring Experience
Suresh GP, Managing Director
- TaUB Solutions
16:30 - 17:00
Customer Case Study
- CGI
17:00 - 18:00
Drinks and appetisers
XLA LIVE 2026
Speakers
Martin Versteeg
Linda Peute
Melissa Warren
Melissa Warren
VP of GSI Business, HappySignals
Matthew Percy
Matthew Percy
Vice President Global DEX Sales, TeamViewer
Neil Keating
Neil Keating
CEO, XLAS Global
Rob Herings
Douglas Hynes
Douglas Hynes
Senior Product Manager, TeamViewer
Bruno Coelho
Bruno Coelho
DEX Sales Specialist, TeamViewer
Monika Sitarska-Buba
Sharath Prakash
Conference Venue
Van der Valk Hotel Amsterdam - Amstel
Accomodation
Wanna stay overnight?
Van der Valk Hotel Amsterdam – Amstel
Want to stay where the event is happening? With its excellent accessibility via major highways, and convenient public transport connections, the hotel ensures a comfortable and hassle-free experience. Enjoy spacious rooms and the best price guarantee.
Guests will receive a 10% discount on the best available rate via the booking link, as published on the website of Van der Valk Hotel Amsterdam Amstel. Rates may vary depending on the time at which guests make their reservation. The discount can be claimed for the period between 09/06/2026 - 12/06/2026
Other great options are also available in the local area:
• Mercure Hotel Amsterdam City - 4 minutes walk from Van der Valk
• Leonardo Royal Hotel Amsterdam - 9 minutes walk from Van der Valk
• Ruby Emma Hotel & Bar - 14 minutes walk from Van der Valk
• Postillion Hotel Amsterdam - 14 minutes walk from Van der Valk
How to get to
Van der Valk Hotel Amsterdam - Amstel
Located just outside the city centre of Amsterdam, Van der Valk is easily accessible by major highways and public transport. Paid parking is available at the hotel for guests and along nearby streets.
XLA LIVE 2026
Sponsors
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Opening Reception (Evening, 10th June) Sponsor
