XLA LIVE 2026

XLA Live is the annual member conference that combines thought-provoking keynotes with interactive breakout sessions. Here's why you shouldn't miss this event:

Engage with leaders who are shaping the future of Experience Management and XLAs
Meet like-minded professionals and access the latest trends and technology.

Date:

Location:

Prices:

11th June

Van der Valk Hotel, Amsterdam

Free to attend for Members

Date: 11 June
Location: Van der Valk Hotel, Amsterdam

Price: Free to attend for Members

That's a wrap on XLA Live 2026. To our attendees, speakers, and sponsors—thank you for making XLA Live 2026 an unforgettable success. Your energy, insights, and support brought this event to life, and we’re deeply grateful for the collaboration, passion, and shared vision that made it all possible.

Without you, this wouldn’t have been the same. Here’s to the connections, learnings, and momentum we’ve built together - let’s carry it forward!

XLA LIVE 2026

Program - Conference Day 11th June

Morning Program

09:00 - 09:30

Welcome and Reception

09:35 - 10:05

TeamViewer - De Dam

From Ambition to Creating Legacy: Introducing the XLA Institute Maturity Model
Martin Versteeg, Chief Experience Officer
- XLA Institute

10:10 - 10:40

TeamViewer - De Dam

Maximising Human Potential in the Autonomous Workplace
Matthew Percy, Vice President Global DEX Sales
- TeamViewer

10:45 - 11:10

Coffee Break

Atos
Westerpark

Nexthink
Amstelpark

Kyndryl
Vondelpark

11:15- 11:45

XLA’s Beyond DEX: Driving Objective End-to-End Experience with Riverbed Unified Observability
Bas Bremmer, Sr. Director – Strategic Alliances
- Riverbed

When Green Isn’t Good Enough: Why We Chose XLAs
Karen Paxford, Head of Enterprise IT Operations
- NFU Mutual

Balancing Efficiency with Customer Experience
Victoria Jones, Director, Consulting Delivery
- CGI

11:50 - 12:20

From Experience Data to Experience Impact
Björn Barrögård, Digital Workplace Evangelist
- Atos

No Theory. No Fluff. Just Real XLA Maturity.
Pauline Marchand, Total Experience Portfolio Director & Yomi Akinsanya, Digital Transformation and Experience Director - Computacenter

The Experience Management Centre: The single source of truth to what really matters
Neil Keating, Founder and CEO
- XLABS Global

12:25 - 12:55

From Experience to Outcomes: How AI, Telemetry and XLAs Are Transforming the Modern Workplace
Patrycja Sobera, SVP and General Manager, & Vijay Guru, Global Delivery Director, Digital Workplace Solutions,
- Unisys

Making XLAs Actionable: How Nexthink Turns Experience into Outcomes
Nicolò Raffaele, Head of Corporate Development
- Nexthink

AI Changes Everything: How Employee Experience Is Redefining the Next Generation of XLAs
Mark Franzen, UK Digital Workplace Experience Leader
- SCC

13:00 - 14:00

Lunch and Networking

Take the chance to vist our exhibiting partners.

Afternoon

14:00 - 14:30

TeamViewer - De Dam

The Alan Nance Legacy Award
Robin Marchand, Co-Founder
- XLA Institute

14:35 - 15:20

TeamViewer - De Dam

XLA & Experience Management in Healthcare: First Insights and What’s Next
Linda Dusseljee - Peute, Director
- eHealth Living & Learning lab Amsterdam, Amsterdam UMC

15:25 - 15:50

Refreshment Break

Atos
Westerpark

Nexthink
Amstelpark

Kyndryl
Vondelpark

15:55 - 16:25

Why Work Feels Harder Than It Should: The Psychology of Digital Friction and the Path to Predictive Experience
Douglas Hynes, Senior Product Manager
- TeamViewer

BDO’s journey into XLAs
Colin Hutchens, Senior IT Experience Manager
- BDO

From Measurement Foundations to Operating Model at Scale (Customer Stories)
Monika Sitarska-Buba, Assistant Director, Growth & Offering, & Sharath Prakash, Director of Solution Enablement & Advisory,
- Kyndryl

16:30 - 17:00

ISO/IEC 20000-18: From Standard to Standout
Rob Herings, Experience Management and XLA Consultant and Trainer
- XLABS Global

From Framework Alignment to Measurable Execution.
Melissa Warren, VP of GSI Business
- HappySignals

Beyond the Score: The Messy Truth About Measuring Experience
Suresh GP, Managing Director
- TaUB Solutions

17:05 - 17:10

Closing

17:15 - 18:15

Drinks and appetisers

XLA LIVE 2026

Program - Conference Day 11th June

Morning

09:00 - 09:30

Welcome and Reception

09:35 - 10:05

TeamViewer
- De Dam

From Ambition to Creating Legacy: Introducing the XLA Institute Maturity Model
Martin Versteeg, Chief Experience Officer
- XLA Institute

10:10 - 10:40

TeamViewer
- De Dam

Maximising Human Potential in the Autonomous Workplace
Matthew Percy, Vice President Global DEX Sales
- TeamViewer

10:45 - 11:10

Coffee Break

11:15- 11:45

Atos -
Westerpark

XLA’s Beyond DEX: Driving Objective End-to-End Experience with Riverbed Unified Observability
Bas Bremmer, Sr. Director – Strategic Alliances
- Riverbed

11:15- 11:45

Nexthink -
Amstelpark

When Green Isn’t Good Enough: Why We Chose XLAs
Karen Paxford, Head of Enterprise IT Operations
- NFU Mutual

11:15- 11:45

Kyndryl -
Vondelpark

Balancing Efficiency with Customer Experience
Victoria Jones, Director, Consulting Delivery
- CGI

11:50 - 12:20

Atos -
Westerpark

From Experience Data to Experience Impact
Björn Barrögård, Digital Workplace Evangelist
- Atos

11:50 - 12:20

Nexthink -
Amstelpark

No Theory. No Fluff. Just Real XLA Maturity.
Pauline Marchand, Total Experience Portfolio Director & Yomi Akinsanya, Digital Transformation and Experience Director
- Computacenter

11:50 - 12:20

Kyndryl -
Vondelpark

The Experience Management Centre: The single source of truth to what really matters
Neil Keating, Founder and CEO
- XLABS Global

12:25 - 12:55

Atos -
Westerpark

The Unified Experience: Lessons from a Customer Journey to Smarter, People-First Service Delivery
Patrycja Sobera, SVP and General Manager, & Vijay Guru, Global Delivery Director, Digital Workplace Solutions,
- Unisys

12:25 - 12:55

Nexthink -
Amstelpark

Making XLAs Actionable: How Nexthink Turns Experience into Outcomes
Nicolò Raffaele, Head of Corporate Development
- Nexthink

12:25 - 12:55

Kyndryl -
Vondelpark

AI Changes Everything: How Employee Experience Is Redefining the Next Generation of XLAs
Mark Franzen, UK Digital Workplace Experience Leader
- SCC