Gather and Measure Sentiment!
The Gathering and Managing Sentiment masterclass from the XLA Institute has been built to help organizations understand the Arts and Sciences behind gathering sentiment from users and/or customers. Over the course of this 1-day masterclass, we cover:
- The difference between emotions, feelings and sentiment
- Why understanding sentiment is essential when measuring experience
- Different ways to gather sentiment beyond just surveys
- Survey tool choices
- Survey management (best practice in survey management)
- Sampling and Statistics
- How to read, understand and action sentiment
- Closing feedback loops
This class will help delegates understand the best ways to gather and manage sentiment from their customers/employees and how to translate this into actionable insights to improve experience. This is a hands-on class with practical examples of how to perform sentiment gathering workshops and surveys and how to read and translate the findings.
Duration
Gathering and Managing Sentiment is a 1-day masterclass running from 9:30am - 4:00pm, GMT.
Cost
£249 per delegate on the public schedule
Prerequisites
There are no prerequisites for taking the Gathering and Managing Sentiment masterclass.
Who will be your fellow participants?
This class is for all professionals and organizations struggling to improve their customer and employee experience. Attendees typically attend this class if they are unfamiliar with the subject matter or practical steps of Experience Management and XLAs.
Is there an exam to take?
Gathering & Managing Sentiment does not have an associated exam.
Gathering & Managing Sentiment FAQs
Gathering and Managing Sentiment is for all organizations looking to understand the Arts and Sciences behind gathering sentiment from users and/or customers.
Currently we accept payment via bank transfer but are working on implementing PayPal functionality for our courses in the future. We can provide invoices and receipts if required.
Gathering & Managing Sentiment runs from 09:30 - 16:00, GMT.
All of our courses can run both online and in person (at your location or ours). Unless it is specifically stated, expect the course to be run online. Should you book a place, we will send you a booking acknowledgement and then joining instructions will be sent to you close to the event date.
No specific knowledge is required, though an understanding of Experience Management and XLAs will be beneficial.