XLA Institute

On-Demand Course

Explore our on-demand training designed to accelerate your XM and XLA expertise. Purchase an individual course and learn at your own pace with self-directed modules that provide theory and practical guidance for every stage of your journey.

On-Demand Course

Explore our on-demand training designed to accelerate your XM and XLA expertise. Purchase an individual course and learn at your own pace with self-directed modules that provide theory and practical guidance for every stage of your journey.

XLA in a Day

Become introduced to the field of XM and XLA with XLA in a Day!

  • Learn what experience is and why it is important for employee and customer productivity and contentment.
  • Learn how experience can enhance your company’s growth
  • Compare and contrast the modern experience level agreement (XLA) with the SLA/KPI approach and see how they work together
  • Walk away with actionable insights and strategies to kick-start your XM and XLA journey designed by industry experts in the field.

Duration: 1 day | Format: Self-paced online learning | Level: Introductory

Purchase a standalone course or become a Premium Individual Member and gain access to XLA in a Day, plus other premium materials.

Option 1: Standalone eLearning

Type: Standalone Premium eLearning | Cost: €295

Option 2: Premium Individual Membership

Type: XLA Institute Premium Membership | Cost: €195

What You'll Learn

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Module 1: The Origin of XLA®

Discover the foundational principles behind Experience Level Agreements (XLAs) and understand why traditional SLAs fall short in today's experience economy. Learn about the evolution from operational metrics to experience-focused measurements.

Module 2: XM, XLA®, and SLA Explained

Understand the evolution of XM and master the differences between XLA®, and SLA. You will learn how XLAs and SLAs work together.

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Module 3: Experience is Unique

Explore and understand how context and perspective lead to unique experience, and how perception from these experiences becomes people's reality.

Module 4: Empathy

Develop the essential skill of empathy, explaining its value and links to experience when it comes to understanding what people want or need to be done to have a content experience. Get acquainted with psychological moonshots, where solutions are found to problems where one cannot be found.

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Module 5: The XLA Stack

Get hands-on with the technical and operational components that make up XLA design. Learn how to fill out an XLA stack and understand it's inherent value.

Module 6: Measuring Experience

Grasp the art and science of experience. Discover how to overcome survey fatigue, explore the Zone of Good Enough, and the three value circles of experience.

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Module 7: XM Concepts and Methodologies

Uncover the three success factors of XLA, and be able to explain the XLA Institute frameworks that drive XLA design and implementation: The Experience Management Journey and Experience Design Methodology.

XLA in a Day Exam

Test your knowledge of the past 7 modules with a 20-question multiple-choice exam and unlock your XLA in a Day Experience Badge, one of the first major achievements on your XM and XLA journey.

Ready to get Started?

Ready to transform your approach to experience? You have two ways to access XLA in a Day and accelerate your expertise.

Option 1: Standalone eLearning

Get immediate access to all seven modules and exam of XLA in a Day. Perfect if you're focused on mastering XLA fundamentals and want to dive deep into improving experience at your organization. You'll receive lifetime access to all course materials and the XLA in a Day Experience Badge upon passing.

Type: Standalone Premium eLearning | Cost: €295

Option 2: Premium Individual Membership

Alongside all materials included in option 1, you can unlock our full learning ecosystem with a Premium Individual Membership at XLA Institute. This includes access to exclusive premium materials and discounts on classes and events by XLA Institute.

Type: XLA Institute Premium Membership | Cost: €195