The Role of Persona Mapping in Enhancing XLAs and Experience Management

Mark will be talking about how important persona mapping is for improving XLAs and experience management. He will cover why personas matter, how to choose them, ways to gather persona information, and how to map out the journey to a better Digital Workplace Experience.

This is particularly significant as many organisations have yet to implement persona mapping, and recognising its advantages could greatly enhance their workplace experience management strategies.